Cookie Policy
Information on how Purple Box (UK) Ltd uses cookies and similar storage technologies on our website.
Summary: We use cookies to enable secure site operations, ensure fast page delivery, and (with your explicit consent) gather anonymous analytics to improve our digital services. You can adjust your cookie choices at any time using our preferences panel.
1. What Are Cookies?
Cookies are small text files placed on your computer, tablet, or smartphone when you visit a website. They are widely used to make websites work efficiently, enhance user navigation, provide security against malicious requests, and deliver reporting data to site operators.
2. Applicable Legal Framework
This Cookie Policy applies to Purple Box (UK) Ltd ("PurpleBox", "we", "us", or "our"), operating under the following UK regulations:
- The Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR).
- The Data Protection Act 2018 (DPA 2018).
- The United Kingdom General Data Protection Regulation (UK GDPR).
3. Categories of Cookies We Use
We classify the cookies and browser storage technologies used on our website into three tiers:
| Category | Purpose | Consent Required? | Default Duration |
|---|---|---|---|
| Strictly Necessary | Core site security, load balancing, server routing, and recording your cookie consent preferences. Without these, the site cannot function securely. | No (Exempt under PECR Regulation 6) | Session to 12 months |
| Performance & Analytics | Anonymous measurement of page visits, bounce rates, and traffic sources (such as Google Analytics 4) to improve website speed and user journeys. | Yes (Prior explicit consent required) | Up to 24 months |
| Marketing & Targeting | Measuring campaign effectiveness and relevant service updates when you interact with our inquiry or quote features. | Yes (Prior explicit consent required) | Up to 12 months |
4. Detailed Cookie Inventory
- pbuk_cookie_consent: First-party local storage item used to record your cookie consent choices so you are not prompted on every visit. Retained for 12 months.
- _ga, _ga_*: Google Analytics cookies (activated only after you grant Performance consent) used to distinguish unique visitors and track aggregated page interactions.
- PHPSESSID / App Session: Ephemeral session tokens used solely during active browsing to maintain form submission integrity and CSRF protection.
5. Managing and Withdrawing Consent
In accordance with UK GDPR guidance, you have the right to withdraw or modify your cookie consent at any time. Doing so will not affect your ability to browse our website or submit inquiries.
You can reopen our consent settings modal at any point by clicking the button below or by using the Cookie Settings link located in the footer of every page:
6. Browser-Level Cookie Management
Most web browsers permit you to manage cookie settings directly within their configuration menus. You can delete existing cookies or set rules to reject all cookies automatically. Please consult your browser provider's documentation:
- Google Chrome Cookie Settings
- Apple Safari Cookie Settings
- Microsoft Edge Cookie Settings
- Mozilla Firefox Cookie Settings
7. Contact and Inquiries
If you have any questions regarding our use of cookies or data privacy, please contact our Data Protection Officer:
- Email: [email protected]
- Telephone: 0207 613 1378
- Postal Address: Purple Box (UK) Ltd, 77 Commercial Street, London E1 6BD
For further information on our overall privacy practices, please review our comprehensive Privacy Policy.